Yahoo Does Not Like Me
All search engines have different systems for ordering their search results, this is known as an algorithm.
It is a hugely complex issue and well beyond the technical understanding of the likes of us.
Whilst we may not understand exactly how it does what it does, it is important to try and understand what factors it puts weight on and which will get you penalised.
Google has by far the most advanced system, Yahoo seems to be struggling.
This site ranks only #10 for the term Rod Collins.
It is beaten by entries such as this:
Find the Best Hot Rod Dealers serving Collins, New York at SuperPages.com. SuperPages from Verizon has listings for many more Collins businesses
It is difficult to rank evenly on all engines and you may have to target one over another. That said, as can be seen from the above the Yahoo algo is simply not performing.
The question is, do you optimise for a lift in Yahoo?
When it could result in a drop elsewhere!
