Heidi Klum takes on Elle Macpherson Bra Wars
Celebrity supermodel Heidi Klum is attempting to take the title of The Body from Elle Macpherson.
A storm in a C cup the more serious minded amongst you shout.
Since the late 1980s Elle Macpherson has been known by the nom d’guerre The Body. And after giving birth she has returned to fabulous shape and able once again to model her own lingerie and swimwear line.
My friend The Coxeman has pointed out here that this is proof that wimmin should not blame the loss of their figures on childbirth !
So too has Heidi Klum, and to celebrate this remarkable event she has become the face of a new advertising campaign by the sexy lingerie company Victoria’s Secret and dubbed The Body ! after the name of the bra she is modelling
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Little surprise then that trouble is brewing on the lingerie world stage and that tension is a as tight as a G String. Elle MacPherson is reportedly furious that her established nickname is being used in a series of US commercials for bras and lingerie.
Whilst obviously less than a world shattering event it does offer the SEM and website owner something of a lesson in marketing and link-baiting techniques
